Sustainability is key to Subang Jaya’s appeal among property investors

Sustainability is one of the main reasons proffered by property buyers who invest in Subang Jaya projects. This sentiment is backed up by real estate agents who are familiar with the developments in the location.

They stated that the mix of residential, office and commercial properties has made Subang Jaya a truly self-contained development. Here are some of the factors that contribute towards Subang Jaya’s sustainability:

Attractive Demographic

First developed by Sime UEP in the 1970s by turning former plantation land into residential development, Subang Jaya has become one of the most populous suburbs in the country.

It has become the very definition of upper middle class lifestyle with amenities in the area reflecting the catchment area’s higher income demographic.

Retail and commercial lots are always hot in demand because business owners know they can tap into a large pool of residents who have the requisite spending power.

University Town

Subang Jaya has been dubbed ‘University Town’ with the high concentration of institutions of higher learning drawing tens of thousands of students into the area.

Well-known institutions such as Taylor’s University, SEGi College, Monash University and Metropolitan College have campuses in Subang Jaya, greatly boosting demand for rented properties.

Businesses have also flourished with the daily influx of the young and trendy into the area. This can be seen with the opening of the many shopping malls
to accompany Subang Parade that opened almost four decades ago. These include Empire Shopping Gallery and Da Men Mall.

Great Connectivity

Subang Jaya is flanked by other booming areas such as Shah Alam and Puchong. It is also well-connected to other key suburbs and business districts in Petaling Jaya and Kuala Lumpur via a series of highways. These include access to the Federal Highway, New Pantai Expressway (NPE), Lebuhraya Shah Alam (Kesas), Lebuhraya Damansara-Puchong (LDP) and Elite.

Fresh Investment Opportunity

Property investors looking to capitalise on fresh investment opportunities can check out edumetro. This is a mixed integrated development in USJ1. Part of HCK Capital Group’s education cities series of development, it will have SEGi College as the anchor education tenant, providing steady and sustainable footfall into the area.