People don’t like change. But in business, everything is constantly evolving. HCK knows it must continually evolve to stay relevant, innovative and competitive. And we also know if we’re not causing the disruption, our core businesses might be disrupted.
Property developers used to sell products by showcasing amenities, prices and location, mostly through real estate agents. Buyers are generally attracted to developers’ branding for credibility and trust. The same purchasers have become tech savvy in their day-to-day lives.
Almost everything today is being driven by smart technology, and property development is no exception. It’s a no brainer that we have to provide our consumers with high-tech modes to make their lives simpler and their communication with us as the developer more effective and efficient.