HCK Capital Group (HCK) has always made the extra effort to add value to its developments. This was, again, evident during its Jom Retail @ edumetro event over the weekend at its on-site sales gallery. The event was not just a sales push but one that was designed as a networking session between owners of retail units and potential tenants.
Using its connection of real estate agents as well as franchise brands, the Jom Retail @ edumetro event was aimed at bringing interested parties together as the development nears completion. The entire edumetro development, including the lifestyle and commercial units, will be complete before the year’s end.
Only a handful of retail units remain and to boost their rental appeal, HCK has taken the additional step of adding FnB provisions making them more attractive to restaurant operators. “HCK has always taken the long term view towards its marketing initiatives. It is not just about closing sales but how best to service existing owners as well,” explains Wendy Cheow, HCK’s Director of Business Relations.
This approach was best exemplified with the unveiling of several high profile franchise tenants who were on hand to sign their respective leases. These include well-known baristas Coffee Bean & Tea Leaf and Whitewash Laundromats, whilst it was also announced that round-the-clock convenience giants – KK Mart and 7/11 – are both looking to set up shop at edumetro as well.
Whitewash Laundromat’s spokesperson, Ernest Khoong, stated that the main reason his self-service laundry services franchise has come on board at edumetro is the presence of SEGi College, Subang Jaya. “Providing self-service laundromats to students is very much part of Whitewash’s business model,” he states.
Existing owners who were in attendance were in agreement that these moves by HCK would only be beneficial to them. The introduction of ChargeSini was another move that was applauded as it reflects HCK’s commitment in making edumetro a feasible and attractive destination for well-heeled USJ 1 residents.
“As electrical charge operators, we have a target of setting up 1,000 charging station across Malayisa this year alone. It made sense for us to include edumetro in this plan because it already has some big brand franchises on board with many more to come, I am sure,” explains Bruce Sui, ChargeSini’s Business Development Lead. Sui also said his company will set three A/C chargers and one D/C charger to facilitate different electric vehicle models.
Edumetro is part of HCK’s education cities series, where each development is anchored by an education element, providing not just convenience to residents but also provides a vibrant and young footfall into the area. According to Tee, the Managing Director of Maxxan realty Sdn Bhd, the presence of the aforementioned SEGi College will be a big boon to edumetro. “With just a single floor of retail space to service approximately 4,500 students and another 5,000 residents, I expect business and rental demand to be booming,” he states.
For more information on edumetro, kindly visit: https://edumetro.com.my/