Perception is everything, especially in the property industry. Hence many developers go to great lengths to cultivate an image of stability and prosperity. One way of doing so is by having a visible presence with a landmark office address. Being conspicuously visible has its advantages, as thousands of commuters see it every day and the company’s logo and presence become part of their daily routine.
A good example of this would be HCK Tower, head office for HCK Capital Group (HCK). The impressive 42-level Grade A building occupies a strategic location in Damansara Perdana and is highly visible to passing traffic. Being part of the Empire City development, which is being touted as the ‘Mid Valley of the Future,’ certainly does not hurt its profile.
Having such a towering presence in a mature neighbourhood bodes well for the developer, leading passersby to associate HCK with the affluence of the Damansara Perdana locale.
Visitors to its HQ will no doubt be impressed by the opulence and craftmanship that has gone into the building. Aside from the latest technology, the lobby has been adorned with some of the finest finishings to benefit all tenants in HCK Tower.
The developer itself has made the bold and strategic move to house its showroom within the building, allowing visitors to sample its products in the same location. The Infinity Gallery is equipped with AR and VR technology to allow potential buyers to fully visualise each project and its various components.
Such brand building breeds buyer confidence and, the success of HCK projects such as its education cities series is testament that the strategy is bearing fruit. For more information on HCK, kindly visit: https://hckgroup.my/
