The HCK Group has appointed creative and branding veteran, Lee Kee Hin, as its Corporate Communications Director. Lee has more than 15 years experience in the sector locally as well as regionally.
An MBA holder from the University of Southern Queensland specialising in Strategic Marketing, Lee had prior to this, worked in public-listed Paramount Corporation Bhd, which is also involved in properties and education. Among others, he managed the group’s brand communications.
Before that, Lee had spent close to 10 years in SEGi University and Colleges in the creative communications department. His stint there coincided with the tertiary education provider leapfrogging to become a major player in the industry. He had also managed the internal servicing and research team within SEGi’s Group Marketing.
Among Lee’s tasks in the HCK Group is to streamline and enhance internal and external communications within the group. He is also an avid runner.
HCK places great importance on design and branding through its various products and services, to enhance customer experience and build brand loyalty.