The HCK corporate staff are rocking a cool new look on Fridays following the launch of the corporate F1 Shirts on Dec 9.
HCK’s F1 shirts – a type of corporate shirt inspired by the Formula One Motorsport – incorporate clean lines, showcasing the HCK Group’s corporate colours of blue and white. The HCK corporate F1 shirt is meant to signify teamwork and was designed by HCK Media head designer Nor Azam Ahmad, with a few tweaks by HCK Capital Group Executive Chairman Tan Sri Clement Hii.
The corporate F1 shirt for HCK was initiated by Michelle Loh, HCK’s Senior Director – Corporate Resources and Planning, as a branding exercise for the group.
In an interview, Michelle said the idea is to cultivate team ownership among colleagues.
“It is a trend in the industry to have the corporate F1 shirts and we are proud to wear it every Friday” said Michelle. She adds that there are plans to get other divisions in the group to embrace the corporate F1 shirt in the future.
One team, one vision … the HCK corporate staff with the F1 shirts. Executive Chairman Tan Sri Clement Hii (front row, centre) is flanked by the HCK senior management including Group Executive Director/Head of F&B Division Clifford Hii (sixth from left) and Leong Choong Wah, Executive Director Corporate Services (fifth from right).